(WJBK) - Usually, all is fair in love and war -- but everyone seems to agree these Ohio State fans went too far.
Their photo began circulating Saturday afternoon during the big game versus the University of Michigan. The photo is of a group of people donning their red and black jerseys in front of a sign that reads, "Michigan Girls: More diseased than Flint water."
It's not clear where the photo was taken, but the photo was posted on the Twitter account Barstool OSU. The caption "Truth" was posted alongside the photo.
The Ms on the sign are also crossed out, a prank many Ohio State fans have been doing across their campus for the past week or so, leading up to the big game.
Many are commenting saying the picture is "disgusting" and "classless." Thousands of people in Flint still can't drink their water without a filter, and many are still relying on bottled water donations to drink, cook and bathe with.
The city of Flint switched from Detroit water to the Flint River in 2014 to save money, but corrosive water caused lead, a neurotoxin, to leach from aging pipes into homes. Doctors have detected elevated levels of lead in hundreds of children. Dozens of cases of Legionnaires' disease were also reported in the area around the same time the city changed its water source.
Michigan officials declared a public health emergency in October 2015, and the EPA declared an emergency three months later.
Barstool Sports is a sports and men's lifestyle blog. The tweet is still posted, despite the negative reaction and the many suggestions to delete it.