Tech Talk: New 'Carrot' app pings you deals as you walk by stores


You could call it the future of window shopping. 

A new app called "Carrot" uses your location to dangle deals in front of you, kind of like, well, a carrot. 

Local stores plug in a "beacon," which sends out a radio frequency to ping you the deal.

The deals vary from a buy-one-get-one free, to a certain percentage off your purchase. But the real uniqueness comes with how the app ties the deals to your physical health.

"You get rewarded for being active, just by simply, financially rewarded for being active," says Carrot CEO Michael Antaran. More steps equals more points, and more points equals better deals. 

Roughly 200 shops around the United States use the technology, but Royal Oak is currently the epicenter of the Carrot universe with about 60 businesses on board. 

They say it's a great tool.

"A lot of the time we get people walking past the building and this actually will tap them - it's like tapping them on the shoulder without having to be outside tapping them," says Chris Copacia of Gayle's Chocolates. 

Merchants get more foot traffic, shoppers get better deals and everyone is a little healthier? It seems like everyone wins.

The catch, though, is the app is only available right now for download on the iPhone. Developers say they're working to bring it to Android systems, too. 


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