Even he will admit it will be a tough sell to convince voters to say yes to the sales tax hike/road fix plan, but get a load of all the stuff that has gone sideways for him.
Item: The P.R. firm set to launch the yes vote campaign, called in sick. Terminally sick. It's out of the picture.
Item: A GOP economist warns if this thing passes some federal taxpayers could lose a federal tax deduction.
Item: A hugely important strategy session with all the major stakeholders who would benefit from a yes vote, was scrubbed.
Item: A second poll, after the first one showed only 43 percent yes vote for the tax hike, came out with more bad news.
The EPIC-MRA survey found that 46 percent of the voters would say yes to the tax hike, but then pollster Bernie Porn read them all the other goodies that are in the plan and presto change-o a complete flip-flop.
Instead lf 46 percent yes, it was now 49 percent no!
The governor was sanguine. Surprise. Surprise.
On the bail-out by the P.R. firm, "This is just part of the normal process," the philosophical governor tells capitol scribes. "I wouldn't say this is a shake-up. It's a start-up." A new firm is already on board.
On the lost of a tax credit. The governor says with some "tuning" this problem can be fixed. He is not guaranteeing it but he clearly downplayed the Patrick Anderson report.
On the new polling data. "Polls are polls," he reflects while suggesting he has internal polling data, not shared with the media, that puts the sales tax in a "more positive" light.
On the voters changing their minds after being read the entire proposal with more fee increases and more money for special interests, the governor again offers, "Well some of those explanations are fairly long and complicated."
Which is why it is likely the governor will not reference any of those items in the commercials as he tries to keep it simple. He'll focus on public safety as the reason to vote yes while opponents will urge everyone to avoid a tax hike by voting no.
Asked if the voters would prefer to save lives or save money, Mr. Snyder says, "Isn't a life more important than a dollar?"
We'll find out on May 5.