"It's really a wake up call. I wanted shock value out of that title because I've seen too many young people die and it's time to stop that. We have the ability, we've had so many advances in medical care, I just want to get the word out to as many people and stop a million heart attacks. I think we can do that in two years," said Dr. Joel Kahn.
So, we're talking about execs in the title because those people have money and they have access to health care and yet they're dying of heart attacks.
"Right. It really was again shock value," said Dr. Kahn. "If President Bill Clinton could almost die in an emergency room and it wasn't detected, if the CEO of McDonald's dies in his office and it wasn't detected, did they get the right evaluation? And the bottom line is anybody can get it you don't have to be highfalutin, you just have to know the questions to ask and what to get."
One of the evaluations that you're suggesting is a CT Scan for the heart, a mammogram for the heart is what we refer to it as.
"Yes, it's really the same analogy. It's the only test we have that's simple that you can get inside and take a look at those heart arteries, those precious little pipes, we want them clean. Ten seconds later you know the truth. You may not like the information that you're starting to get silent blockage, but at least you can start to work on it," said Dr. Kahn.
And this test will tell you something that you can fix then, right?
"Absolutely, the data is so strong that actually simple lifestyle changes can prevent heart attacks and if you're really interested you can actually reverse the disease and turn it away from what inevitably, otherwise is going to get worse, so, we don't want that to happen," said Dr. Kahn.
Good information. The book is called "Dead Execs Don't Get Bonuses." Where do you find the book?
"Right now it's an ebook on Amazon and it'll be out in print soon everywhere, but I encourage everybody, it's $0.99 and I'm doing that because I just want people to read it," said Dr. Kahn.
That's a bargain Dr. Kahn.
"It's a pretty good read for $0.99," said Dr. Kahn.
You're not going to get rich off that one, but it's good information for people to have.
"Rich in happiness," said Dr. Kahn.