Part of the effort will be specialized coasters, which remind and encourage bar patrons to find a ride if they are unable to drive home. The coasters will be in hundreds of bars around the state.
"Every time that you reach down to grab the beer, or whatever you happen to choose as your adult beverage, that you look down there and maybe somebody will change their mind and say, 'I've had enough; I better get a taxi,'" says Michigan State Police Lt. Michael Shaw.
The campaign begins Tuesday and will go until April 7.
"This particular time period, we use dedicated federal traffic safety funds to put extra officers on the road specifically looking for drunk drivers," says Melody Kindraka of the Michigan Office of Highway Safety Planning.
In Michigan, it is illegal to drive with a blood alcohol content (BAC) of .08 or higher, although motorists can be arrested at any BAC level if an officer believes they are impaired.
For more information, visit www.michigan.gov/ohsp.