And Detroit Mayor Mike Duggan is talking about the project, now underway, to renovate the historic site.
After scrappers and vandals got hold of the plant, it became a destination point as a touchstone for urban modern decay.
Filled with junk and graffiti with much of it in disrepair or crumbling, FOX 2's Taryn Asher finds a man with a plan.
Meet the new owner of Building 22. Rick Portwood from The Display Group. The company, which was based in Corktown, supplies corporate and special events with furniture and decor.
"We went all over the city, I stumbled upon this place and thought wow, this is an amazing space," said Portwood, who owns The Display Group. "It's got a great history and it's perfect for our operations."
When Portwood looked at the Packard Plant, he saw an opportunity.
Built in 1939, the plant once built the luxury Packard vehicle.
"This is so much about what Detroit is all about," Mayor Mike Duggan said. "I was amazed to see 100,000 square feet taken by a company like the The Display Group. It just shows you that people want to be here."