This year BBBS marks the 8th "100 Mentors in 100 Days" campaign, seeking to fill the constant need for volunteers to build ladders of opportunity for boys and youth of color.
During the campaign, supporters are asked to mentor one or more youths deemed by school counselors, or other community authorities to be "at-risk". Areas of particular significance include Detroit, Pontiac, Highland Park and Hamtramck.
Campaign activities include partnership recruitment with local African-American fraternities during Black History Month, as well as corporate and faith based mentor recruitment.
There is also a fund-raising component to the campaign and BBBS hopes to raise $100,000 to maintain support infrastructure.
Initiated in January, 2015, the drive will culminate in April with a "Mentor Mingle," bringing veteran mentors together with the new recruits for an exchange of ideas and a reinforcement of the program goals.