DETROIT (WJBK) - Greektown Casino-Hotel is getting a new name. Later this year, it will be known as the JACK Detroit Casino-Hotel Greektown.
The name change is a rebranding effort from Rock Gaming, which will also now be known as JACK Entertainment. The rebranding effort includes three other casinos in Ohio, which will also become known as JACK casinos by June of this summer. The company says Greektown's name change will take place some time after that.
So who or what is JACK? It's not the whiskey and it has nothing to do with Black Jack. According to JACK Entertainment, JACK is an attitude and a way of thinking.
A press release from the company says guests will continue to enjoy their favorite table games and slot machines.
Greektown Casino is one of three casinos in Detroit. It is located on Monroe Street in the city's Greektown historic district. In 2009, construction was completely finished and the 400-room hotel was built adjacent to the casino.
Rock Gaming LLC is a Detroit-based urban gaming company. The company was founded by Dan Gilbert, a developer and owner of unique urban casinos in Cleveland, Cincinnati and Baltimore. The company acquired Greektown Casino-Hotel in April 2013.