'We messed up': Dan Gilbert apologizes for window graphic in downtown Detroit

- A Bedrock ad has been removed in downtown Detroit after raising some eyebrows over the weekend.

The ad was installed on the first floor of the Vinton Building, which is at Congress and Woodward, and had the slogan "See Detroit As We Do." Many people were put off, though, by the fact that the photo was of a crowd of only white people and, therefore, didn't accurately represent Detroit's population or culture.

The ad has since been removed, and Bedrock chairman Dan Gilbert has apologized.

"We messed up in two major ways," the apology started. The company issued a statement and also gave the apology on social media.

"Who cares how "we see Detroit"?! What is important is that Detroit comes together as a city that is open, diverse, inclusive," the first part of the apology stated.

Secondly, Gilbert says the image was only the first part of the graphics installation that was set to go up. He says the other images that would have been on other parts of the building included diversity.

"The graphic that was completed Friday was unfortunately, not diverse or inclusive when looked at by itself," Gilbert wrote. "As soon as we realized on Saturday that the partial installation would completely distort our vision for the finished project, we removed it so it would not cause further misinterpretation and confusion."

Gilbert included an image of what the full graphic would have looked like.

Click here to see if you can't see his Facebook post above.

Gilbert says they also killed the slogan, "See Detroit As We Do."

"We immediately killed this dumb campaign slogan as soon as it was communicated more widely in our company. You won't be seeing that tagline anywhere again."

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