The message told at One World Observatory is through soaring, sweeping music that originated all the way back from a small office building right in Farmington Hills. At the observatory, you take a 47-second elevator ride up 102 floors with a panoramic multi-media time lapse of Manhattan's transformation over 500 years. And all the sound effects and music you hear are courtesy of Yessian.
The company has made music for clients that include Ferari World in Abu Dabi. They're also responsible for that memorable, local jingle for Dittrich Furs.
Creating all the music for the observatory at One World Trade Center was a two-year, high-profile project.
"They wanted us to create kind of an iconic melody or theme for the project. So, when we did this, throughout all of the sequences and all of the media areas, we have an overlying theme that takes you through each area, and each part is connected," says Brian Yessian, partner and CCO.
The observatory opened this past May. In the first two weeks, 100,000 people have visited the attraction with rave reviews.
Yessian is proud of their New York-Detroit connection.
"Being from Detroit and being a part of this project and bringing Detroit to Nwe York, and making that connection, is real important for us. We've kept our company here in Detroit as our headquarters, and I live here and don't want to go anywhere else. I love it here, and happy to bring Detroit to the world," he says.
The theme for the One World Experience is 'See Forever'. The message is about resiliency exemplified with Yessian's big and iconic music, created from the small building in Farmington Hills.