Skubick: The problem with Kasich's new anti-Trump ad

- Donald Trump keeps shooting off his mouth, offending everyone under the sun and he's still at or near the top of the GOP Presidential heap.

Now comes GOP underdog, way underdog, John Kasich fixing to infuse a cool $2.5 million dollars into anti-Trump commercials in New Hampshire hoping they will drive Mr. Trump's number downs. Raise your hand if you think the Ohio governor is wasting his money.

If you have watched any of the debates, you've noticed that the Ohio governor has not been bashful about taking on the front runner. He had fun blasting the Trump suggestion to round-up 11 million "illegals" and shipping them back from wence they came, basically calling it a joke.

However, a reasonable person might wonder, if Trump utters his own words and they have not hurt, will some retired army officer repeating the words, do any better?

That's the commercial the Kasich group, New Day for America, is using.

To be generous, the ad is dull.

Col. Thomas Moe reads all the ugly things Mr. Trump has said about Muslims, Hispanics, black protestors and heaven forbid, journalists. And his monologue ends with, "If he keeps going, and he actually becomes president, he might just get around to you."

It is not until the last video comes up that you find out this is a spot for his former boss Kasich.

Instead of this tired looking Col. making the attack, why not a spot using Mr. Trump's own words, juxtaposed to Mr. Kasich's responses to them?

It would be a powerful compare and contrast ad that would at least have a fighting chance of moving the numbers.

But even with that, the Kasich hopes because they attack the Donald, voters who are offended will come running to their guy.


The risk of this commercial is, it might hurt Mr. Trump but other candidates, who did not contribute one red cent to the $2.5 million attack, could pick up some of the disgruntled voters leaving Mr. Kasich right where he is, almost dead last in this race.

In addition, research shows that just attacking the other guy for being a bad guy does not meet the needs of the voter. He or she also wants to know why  the "attacker" is better than the slug being attacked?

$2.5 million down the rat hole or a brilliant move to salvage the faltering Kasich campaign?

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