Toyota's unveiling puts a lot of eggs in one basket Monday at the first press preview day of the North American International Auto Show.
But the good news according to the automaker, is that it is one tough basket.
"In addition to rugged looks, the new tailgate now features a lock as well as an easy lowering feature," said Bill Fay, vice-president of Toyota.
Toyota is banking on its long history of truck manufacturing and loyal fan base.
"Fifty years ago, Toyota introduced its first pickup to the US and since then, we've sold over 7 million trucks," Fay said. "The news Tacoma TRD off-road is inspired by over 35 years of desert racing."
"Toyota's rich history of terrain-conquering vehicles have taken thrill-seekers to some of the most remote locations in the world."
The Tacoma will have a Go Pro mount next to the rear view mirror, to record everything and appeal to the adventurer in you.
Also new is "Crawl Control."
"Select the speed from 1 to 5 miles per hour and focus on the steering," Fay said. "The Tacoma will take care of the accelerator and the brakes - conquering almost anything in it's path."
Although the Tacoma will be built in Texas, it was designed in Michigan.