Is this the best or worst Christmas commercial?
A German Christmas commercial's unexpected plot twist has the Internet buzzing.
It starts with an elderly man getting word that his family won't make it home for Christmas, and that they'll try again next year. Then, in a depressing turn of events, the family gets word he has died.
Click here to watch if you cannot see the video above.
The commercial is for the German supermarket company Edeka.
It is getting mixed reviews on social media, with people feeling all sorts of confusion, sadness and even anger. At the time of publishing, the ad had been viewed nearly 20 million times just a mere few days after its publishing.