Facebook announced on National AMBER Alert Awareness Day that it will begin delivering AMBER Alerts to user's news feeds.
Here's the unique part - the alerts will only be sent to people in the designated search area(s) related to the child's disappearance.
"Our goal here is to galvanize a community when a child goes missing. We want to get the right information to the right people at the right time, and it is our hope that this will result in bringing children home quickly and safely to their families," says Facebook Security, Trust & Safety Manager, Emily Vacher.
The message in your news feed will include any available information from police, including photographs of the child, photographs of alleged abductor and vehicle descriptions.
"Think of Facebook as the world's largest Neighborhood Watch," says John Walsh, a victims' rights advocate. "The power of Facebook will be a huge factor in finding missing children in that crucial period - that first four hours of when they're missing."
Walsh adds that since 2009, more than 700 children have been recovered alive because of AMBER Alerts going out in that four-hour time window.
"Now, Facebook will be able to use their 185 million Facebook users in the United States to find missing children faster," Walsh says.