Ford announces investment in next 'Model T Moment'

Ford is building a new pickup truck that marks the beginning of a new era for the automaker as its leadership strives to electrify more of its fleet while keeping costs down for those considering a new vehicle. When it arrives, it will come in the form of a $30,000 midsize electric pickup truck. It will arrive in 2027, assembled at its Louisville Assembly Plant, and come with a frunk and a bed. The $5 billion investment also includes a "universal EV platform" which will support a fleet of future electic cars.