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Little Caesars opens first self-serve store in Dearborn Heights
Little Caesars opened its first self-service, self-checkout store in Michigan on Saturday. Customers say it will make their busy lives a bit easier.
DEARBORN HEIGHTS, Mich. (FOX 2) - Little Caesars held the grand opening of its first self-service, self-checkout location in Michigan on Saturday.
The backstory:
The store in Dearborn Heights is the second of its kind nationwide, following the debut of the local chain’s Rockford location last year.
What you can do:
Customers place orders through the mobile app or website and then pick up their food at a designated area. Hot-N-Ready stations allow customers to select items, scan them and pay at self-checkout kiosks before leaving.
What they're saying:
"We know that many of our guests are in a hurry and want something seamless, easy and fun. You can do this so quickly and seamlessly — it makes your dinner, snack or lunch as easy as possible," said Trish Heusel, Vice President of Innovation at Little Caesars.
A customer told FOX 2 Detroit the new concept will make busy lives a bit easier.
Local perspective:
The restaurant hosted its official ribbon-cutting ceremony at noon, bringing together company executives, crew members and members of the local community.
The first 100 customers in line received a promotional card for one free pizza per week for a year with the purchase of Crazy Bread each time.
The Dearborn Heights store, located at 25320 Van Born Road near Gulley Road and the Taylor border, is open from 10:30 a.m. to 11 p.m. Sunday through Thursday and until midnight on Fridays and Saturdays.
The Source: Information for this story came from previous FOX 2 reporting.