The Phluid Project challenges retail marketing for youth

Founder of the Phluid Project, Rob Smith uses retail knowledge and passion for social justice to combat stereotypes in marketing for young people's clothing. With the help of some of the largest retail stores in the country, and direct to consumer sales from thephluidproject.com/, it is possible for people to shop with a brand that is more consistent with their personal identity regardless of price, body size, or gender expectations this summer.