Dodge takes the wrapper off the Ram Rebel

This all-new face incorporates a durable black powder coated bumper, silver skid plate. Front tow-hooks and projector head lamps with LED marker lights, as well.

The steering wheel is heated. The fuel economy is improved and the wheels on the chassis is high enough for off-road travel.

"Our rebel will make its big-screen debut in Paramount's upcoming movie 'Monster Trucks,'" said Ram CEO and President Bob Hegbloom. "I have it on good authority that rebel helps the hero save the day.

"It is the toughest truck you can buy. If you don't like this one, we'll sell you a power wagon. I think we make some of the toughest trucks in America, you need to try it out."