We predict a sharp uptick in “guy who is hungry for a doughnut” costumes.
Krispy Kreme announced on Wednesday that anyone who visits a participating location on Oct. 31 while wearing a Halloween costume will be entitled to a free doughnut of their choice.
It’s not an entirely new promotion for Krispy Kreme — they’ve offered the same deal in the past — but this year, the chain is throwing in another sweet promotion, completely new for 2020: “Sweet or Treat Saturdays.”
During “Sweet or Treat Saturdays” between Oct. 10 and Halloween, customers who purchase a dozen doughnuts can buy an additional dozen for just $1, “to give to family, friends or neighbors” in the spirit of the socially-distanced season.
During “Sweet or Treat Saturdays” between Oct. 10 and Halloween, customers who purchase a dozen doughnuts can buy an additional dozen for just $1. (Krispy Kreme)
“This Halloween, we're trading scary for sweet and helping fans create new ways to safely enjoy the season,” said Dave Skena, the chief marketing officer for Krispy Kreme, in a press release. “Instead of asking for sweet treats, let’s give them away to all the neighbors, family and friends we appreciate so much. It’s not a normal Halloween, but that doesn’t mean we can’t make it a sweet one.”
In honor of the not-so-normal season, Krispy Kreme is also debuting new Scary Sweet Monster Doughnuts, including: the Frank Monster Doughnut, decorated like Frankenstein (complete with pretzel “bolts” and filled with Original Kreme; the Drake Monster Doughnut, modeled after Dracula and filled with raspberry filling; and the Wolfie Monster Doughnut, a werewolf-style doughnut with chocolate icing and chocolate Kreme.
In honor of the not-so-normal season, Krispy Kreme is also debuting new Scary Sweet Monster Doughnuts. (Krispy Kreme)
The chain's regular, non-frightening doughnuts will also presumably be available this October as well.
Of course, if doughnuts aren't your thing, Americans are still more than welcome to sit on their own couches and eat all the fun-size chocolate bars they purchased with no real intention of ever giving them to trick-or-treaters, which is apparently what most of us are doing this year.
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