Meet Magnolia: 2020 Gerber baby is first adopted baby chosen for annual campaign

Gerber announced the winner of its 2020 campaign: a smiley baby named Magnolia Earl whose story proves that family goes far beyond DNA.

Magnolia, who lives in from Ross, California, was chosen as the 2020 Gerber “Spokesbaby” out of more than 327,000 entries, the company said Friday. She captured the judges’ hearts with her “joyful expression, playful smile and warm, engaging gaze.”


Magnolia Earl, the winner of Gerber’s 2020 Photo Search contest, will turn one on May 9, 2020. (Photo credit: Provided / Gerber)

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Magnolia is the first Gerber baby who was adopted, following in the baby footsteps of other history-making winners — including Lucas Warren, who became the first Gerber baby with Down syndrome in 2018.

The tiny tot will turn one on Saturday, exactly a year to the date after her parents received a call from the adoption agency that there was an expectant mom in labor and wanted to speak with them.

“We pulled off the highway, got a chance to connect with her amazing birth parents, and a few hours later, this sweet baby girl was born,” said Courtney Earl, Magnolia’s mother. “Adoption is incredibly special to our family’s story. Winning Photo Search is an opportunity to tell Magnolia’s story and shed light on all the beautiful and different ways families are made.”

Gerber started its Photo Search contest in 2010 after receiving countless photos over the years from parents who see their baby in the company’s iconic logo — featuring 93-year-old Ann Turner Cook, the original Gerber baby.

As this year’s winner, Magnolia and her family will receive a $25,000 cash prize, $1,000 in children’s clothes, $1,000 from Walmart and phones with a year of free unlimited service from Verizon.

Baby Magnolia was described by her mother as “beyond happy and joyful.” She has two older sisters, Whitney, 12, and Charlotte, 8, who love to splash in the kiddie pool and dance to the children’s song, “Baby Shark,” with their little sister.

Charlotte was also adopted by the Earl family, who appeared all together on the TODAY Show for the special announcement.

Courtney Earl said the family is still in regular contact with Magnolia's biological parents.

"We celebrate adoption in our family every single day," Courtney told the show. "The real hero in this story are Magnolia's birth parents. They chose her life, and they sent her on this incredible journey."

This story was reported from Cincinnati.