Pepsi introducing new coffee-infused drink with twice as much caffeine
PHILADELPHIA - Pepsi is introducing a new drink that’ll be sure to wake you up.
The new beverage named Pepsi Café is a cola-coffee hybrid, which contains nearly twice the amount of caffeine found in regular Pepsi.
The new fusion drink combines the brand’s signature flavor with the taste of Arabica coffee.
“We know that the consumers today are looking for products that meet the needs of energy, indulgence, and refreshment during that afternoon pick-me-up occasion,” explained Todd Kaplan, the VP of Marketing at Pepsi.
Pepsi Café will offer two flavors – original and vanilla.
The beverage will debut in April 2020. This is not the first time that Pepsi has marketed such a product to consumers, though.
In 1996, Pepsi released a similar product called "Pepsi-Kona" .
Coca-Cola has something similar but has only been available in international markets.